How Priority Management courses are marketed

Marketing / advertising methods used include:

  • Social networking: Twitter, Facebook, LinkedIn, Google+
  • E-newsletter “Learning Link” sent from the Canadian corporate office
  • Multi-page course booklet
  • Individual course outlines
  • Course referrals / word of mouth
  • Networking events – generally branding-only marketing
  • Industry magazines
  • Business Chamber e-newsletters

Electronic marketing generally consists of information articles that educate readers on the issues in businesses around poor time management, planning, and organisational skills.

Direct course advertising essentially consists of the multi-page booklet and course outlines distributed to potential clients at meetings or events.

We have a web site, www.prioritymanagement.com.au  on which we advertise all dates for public courses (those to which the general public is invited, as opposed to inhouse courses within companies). This web site also contains blurbs for each course, and links to the course outlines.

ASQA audits and marketing/enrolment

As part of the ASQA auditing process, a proportion of students who complete an accredited course will be contacted directly by ASQA and surveyed.

It is essential that all of the points below are covered whenever Priority Management accredited training courses are marketed to potential clients and students. These courses are the Cert. III, Cert. IV and Diploma in Project Management.

It is desirable that all of the points below are covered whenever Priority Management non-accredited training courses are marketed to potential clients and students

Specific questions about marketing that students will be asked by ASQA are:

Marketing and recruitment

  • The information I received about my course before I enrolled (signed up) was true.
  • I knew the name of my training provider before I enrolled (signed up).
  • Did the training provider offer you any incentives to sign up to the course?
  • Did the training provider promise or guarantee you would get a job if you completed the course?
  • Was there another organisation (different to your training provider) involved in signing you up to this course?
  • Did you know that the organisation who signed you up to this course was not your training provider?


  • I understood the length of the course before I enrolled (signed up).
  • My training provider gave me information about how the course would meet my needs before I enrolled (signed up).
  • I understood the study requirements before I enrolled (signed up).
  • My rights and responsibilities as a student were explained to me before I enrolled (signed up).
  • The payment terms and conditions were clear to me when I enrolled (signed up).
  • I was aware of my training provider’s refund policy when I enrolled (signed up).